PartnerINTEL.com Incorporated (PartnerINTEL) focus's on providing its customer and the customers’ partner channel (i.e., the retailers, contractors, designers, and decorators) with independent access to on-demand market intelligence.

The Problem of Gathering, Sharing and Analysis of Information. The information needed for reporting and analysis of customer and marketplace trends is available, but it is scattered across different systems and even held by different organizations. This critical information is difficult to access and even more challenging to piece it together for a comprehensive understanding of market opportunities. Despite technological advances, most companies continue to use an error-prone and manually intensive process to piece together the pieces of the puzzle. Once the information is put together in any useful manner, it is usually out-of-date, and the process of refreshing the information starts all over again. The inability to share key information with aligned channel partners exasperates the problem and results in lost opportunities for all of the channel partners.

The Problem of Trust. Overtime, PartnerINTEL has observed a daunting problem that continues to persist between the customer and its partner channel. The matter of trust, when it comes to information sharing between the customer and the partner channel they serve. For instance, some key members within the customer’s partner channel are reluctant to give their information for fear:

r     that somehow they will lose their competitive advantage,

r     the information will not be used properly,

r     not wanting the vendor to know the intimate details of their sales information to their customers, and/or

r     do not see how the sharing of information benefits them.

The Total Solution. To solve these vexing problems, PartnerINTEL has designed a rapid development methodology to implement a scalable partner intelligence network for the multichannel retail industry quickly and efficiently. Furthermore, what sets PartnerINTEL apart from its nearest competitor and other solution providers (i.e., in-house or hired staff) is its quick data gathering and integration techniques for disparate sets of electronic and non-electronic information, resulting in the completion of the end-user customer trend puzzle and providing insight that would not otherwise be possible without this solution. The benefits of such a partner intelligence network by PartnerINTEL are many, below are some of the benefits:

r     Identifying cross-sell or up-sell opportunities

r     In-store product placement and merchandising strategies

r     Optimal assortment and inventory levels dynamically adjusted for seasonality and emerging trends

r     Capitalizing on local or regional preferences

r     Effective targeting and measurement of marketing campaigns, customer loyalty programs, and promotional events

r     Effective event marketing

r     Effective customer targeting and acquisition strategies

r     Development of effective and integrated marketing programs

r     A thorough understanding of demand drivers and key levers impacting demand

r     Effectively build brand equity in the partner channel

r     Capitalize on the most effective co-branding opportunities

r     Identifying areas of vulnerability within the partner channel

Then finally as an independent organization, PartnerINTEL’s Partner Intelligence Network facilitates a collaborative environment for information sharing with controlled access by default among the customer’s partner channel and the customer itself, and a decision-support function that provides informed strategic and tactical decision. The benefits of using an independent organization such as PartnerINTEL to deliver the market intelligence to a customer’s partner channel are also many, below are some of the benefits:

r     Less costly than internal development

r     Rapid development

r     Reduced need for senior management oversight

r     Possible future income stream

r     Pay only for services needed

r     Access to expertise

r     Lessens dependence on the current model of an un-integrated network of unaffiliated solution providers (i.e., retailers, contractors, designers, and decorators)

r     Risk sharing

To learn more about us, viisit us at PartnerINTEL.com.